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PCCW Hopes to Launch More Programs in 2H25 to Boost Rev. & Profit from Free TV Biz
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PCCW (00008.HK)'s 1H25 Free TV & Related Business revenue fell 29% YoY, while segment EBITDA dropped 48%. The planned broadcast of a series of key dramas and programs in 2H25, such as Justice is Mine, “Be ON Game 4” and “King Maker 6”, are believed to help boost revenue and profitability in 2H25, Acting Group Managing Director and Group Chief Financial Officer, Susanna Hui, said. Although the consumption market in Hong Kong remained weak, the Group's advertising revenue still remained stable, Hui added. The overall cost-saving measures during the period are beginning to bear fruit, with HKT-SS (06823.HK)'s AI-enabled business reshape process helping to reduce operating costs, Marco Wong, Group Head of Investor Relations, said. Meanwhile, the company's brand awareness was enhanced, and the efficiency of its promotion further strengthened. AAStocks Financial News Website: www.aastocks.com |
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